About

The LINQ is an open-air retail, dining, and entertainment promenade located between the LINQ Hotel and Flamingo Las Vegas on the east side of the Strip. The pedestrian corridor features a collection of bars, restaurants, and shops along an outdoor walkway, anchored at its eastern end by the High Roller observation wheel. The district is designed for foot traffic and casual exploration, with a lively atmosphere that extends into the evening hours.

Established

Opened 2014

High Roller Observation Wheel

The 550-foot High Roller was the world's tallest observation wheel when it debuted in 2014. Its sealed, air-conditioned glass cabins offer 360-degree views of Las Vegas and take 30 minutes to complete one full rotation.

Layout & Flow

The open-air promenade design keeps foot traffic moving, making it one of the Strip's most accessible entertainment zones.

Photo-Op Value

The High Roller and surrounding promenade provide exceptional visual appeal and photo opportunities compared to typical casino floor areas.

Arrival Strategy

The Magicians Room is located in downtown Las Vegas, so plan for street parking or nearby lot parking typical of the Fremont Street area. Allow extra time if arriving during peak evening hours when downtown foot traffic is heaviest.

On-Property Draw

Being in downtown Las Vegas, the venue is within walking distance of the Fremont Street Experience, historic casinos, and a growing collection of bars, restaurants, and galleries in the revitalized downtown core.